Microsoft: move to subscription model makes for ‘sticky’ revenue

Peter Wilmshurst

Back in 2006 when we first bought Microsoft, the market was concerned about the future of the company’s consumer division – even though it represented only five percent of total sales. We saw great long-term potential for Microsoft to transition its enterprise software business to a subscription-based model, which would generate more predictable revenues.

What makes Microsoft attractive today?

  • A successful transition to the cloud continues, and Microsoft’s commercial cloud business now makes up almost 20% of total revenues (up 56% year on year).
  • Microsoft continues to aggressively return cash to shareholders through buybacks and dividends.

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