Are you watching

Are you watching? Digital outdoor advertising will become ever more prevalent within our day to day lives, as seen with the recently awarded Sydney Trains Network contract to APN/Adshel. It is an exciting time for out of home advertising when other traditional channels are finding it increasingly challenging to connect advertisers with their customers. The overall outdoor advertising market is said to total $543.8m, a 7.1% increase in net revenue year on year in 2013. The Category splits are shown below for 2013: ? Roadside Billboards (over and under 25 square metres ) $178.5m ? Roadside Other (street furniture, taxis, bus/tram externals, small format) $196.2m ? Transport (including airports ) $85.4m ? Retail $83.6m Read more here:(VIEW LINK)