In this second interview, Gary Rollo and Bernard Wilson Chief Executive Officer of Cashrewards discuss the unit economics and the growth strategy post the company’s IPO.

The Cashrewards business has a really clear formula – you invest to acquire customers for a relatively certain return which fuels growth for merchants as well as the Cashrewards business.

Growth in monthly active users has jumped from 15 per cent in FY20 to 31 per cent in July, 42 per cent in August and 64 per cent in September.

“The foundation of the unit economics of the business is the opportunity to scale the customer base and leverage that scale to drive the flywheel which will increase the numbers of transactions on the platform per customer.” Bernard Wilson

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