Desk Note: Pure Foods Tasmania (PFT.AU $0.60) - Tasmania on a plate.

Thomas Schoenmaker

Wentworth Securities

We participated in the PFT.AU IPO ($PFT), and have accumulated more on market following the June Quarterly update in late July. Certainly, small to medium caps that can demonstrate an ability to grow, have seen their share prices amply rewarded in the current market, and PFT is no exception. However, we feel that PFT will be worth following over time, given management performance, and uniqueness of their key product, which is "Brand Tasmania". We have outlined the background to PFT and what may be key catalysts for the company over the coming months. The management team has achieved a great deal since the IPO, as you will see below. 

PFT - Price Chart since relisting 30th April 2020


  • Founded by a number of the original founding investors in Bellamys (BAL.AU taken out for $1.5b late 2019. A successful marketer of infant formula). Listed through an RTO of the Bunji Corp shell (BCL.AU) in April 2020 and renamed Pure Foods Tasmania
  • PFT is a MARKETING company. It’s all about selling “Brand Tasmania” which is to market Clean Green Tasmania Food products.
  • PFT was formed and foundation assets for listing were Tasmanian Pate and Woodbridge Smokehouse.
  • Tasmania Pate – fastest-growing pate company in the Australian market, already supplying Woolworths, Aldi, IGA – others (+++ results record sales +21%, launched new product lines, maintaining solid margins, investing automation with gains yet to come, and expanding manufacturing facility)
  • Woodbridge Smokehouse – high-end value add business (they buy in Salmon from majors in Tas), producing a traditionally smoked high-end product (using wood from own orchard). Smaller than the pate business, but a high-end product that is also growing.
  • To date, Pate is domestically focused, and the smaller Woodbridge Salmon is ~60% export.
  • COVID has had very little impact on the operation of PFT, and if anything helps their acquisition/partnership strategy. They are not reliant on the export markets either.
  • Financials – Group sales $4.27m. EBITDA positive $41k vs -$189k in FY19. Listing expenses $198k. Cashflow positive. Tas Pate revenue was up 21% and EBITDA +80%. Cash position from IPO strong as largely unspent and has been cashflow positive.

Management is Key

You learn over time when looking at early-stage companies, to focus in on the key management. Running an established mature business often requires a different skillset to organically growing an emerging business. I met Michael Cooper (MD) prior to the IPO back in 2019 in Hobart. He was in his family business for 28 years, Juicy Isle Beverage company, which was the largest organic juice company in Australia when they sold in 2015 (150+ staff). There was no reason for Michael to come back into business, other than he sees a massive opportunity to do “Brand Tasmania” well. The key foundation investors I met were all very supportive of Michael and the companies vision. 

Potential Catalysts

  • Organically should grow circa 50% this coming year. Acquisitions are on the Agenda. (they will have the platform and expertise and capital to do well with them) Looking to be turning over circa $100m within 5 years.
  • New Factory (Pate) – Pate capacity increases ~300%. New Automation line ordered. Margins jump.
  • New Packaging and 3 new product SKUs going into Woolworths.
  • Better For You Range – Ingredients Tasmanian sourced.
  • Woodbridge Salmon – reduced product SKUs to focus on profitable ones. Loss of $280k in FY19 turned around to +$22k in FY20 on 6% less revenue shows this is working. Large opportunity to grow with partners in HK and Singapore. Negotiating with new distribution partners currently. New production capacity should be complete in the next two weeks.
  • New Product Development – expect a lot to come. Nimble and fast development – 3 news SKUs for Woolworths only took ~6 weeks (chicken, duck and salmon under the “Homestead” brand which is also new). These will go into 805 stores nationwide from October.
  • Launched Plant-Based Solution. Sector growing CAGR 15%. Plant-based supply secured. Won't be able to "keep up" with initial demand when launched, given the interest in products. The first example is a plant-based cheese, other categories coming.
  • Meal Solutions expected to be available in Q2 FY21. Already a $1b category in AUS alone. Huge opportunity. Watch this space – will be different from what is in the market currently. The intention is that everything is sourced in Tasmania in the meals (think combinations of Tas Salmon, Trout, Chicken, vegetables). Working with developers on an exclusive extended shelf-life product.
  • Newly secured export license secured for Mornington production facility. Should deliver another 15% growth to Tas Pate. They now have export licenses to cover both seafood and other food products out of Tasmania (+++).
  • Currently in negotiations with “very large online store” in the Asian market.
  • Domestic Online store only launched two weeks ago. ( Sales already accelerating. Will allow other Tasmanian producers to use the PFT online store. Tasmania Oysters likely to be added shortly with the ability to be delivered fresh.
  • Beverages – given Michael's background it is on the radar – think some of the world’s most pure water (found in Tasmania) and fruits.
  • Will outsource (things like packing and some manufacturing) to stay capital light. Bellamy’s never manufactured itself as an example of that model.

Peer Group

The following companies are perhaps most relevant. Numbers are taken from the half-year reports to June 30 2020. This comparison is not to suggest one particular company is over or undervalued, but it does highlight if PFT can grow revenue and maintain its margins, it should be in a good position in terms of cash flow, and the funding of further growth initiatives. 

Further Links

Worth listening to Michael talking through the FY 2020 results, which was held via a webinar last week (WEBINAR). Other recent announcements worth a look - 

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Disclosure - The author of this note owns shares in PFT. Wentworth/Author has not been paid any fees by PFT or any of their associated parties in relation to the publishing of this note. This is not a research note, not personal advice or a recommendation to buy the Company mentioned (PFT) and PFT should be considered high risk and very speculative. Many risks are not discussed in this note. Nothing in this note should be viewed as personal financial advice to you, it is not written for you personally, and in no-way considers your personal situation. Whilst this note may discuss markets, macro and companies, and look to raise ideas and discussions, you should not act on the content of the note without seeking your own professional financial advice. The content is general in nature. As a general rule, you should always consult with a financial advisor prior to making any decision on buying or selling an investment.

1 stock mentioned

Thomas Schoenmaker
Director and Head of Wealth Management
Wentworth Securities

Tom is a Founder and Head of Wealth Management. For the past 10 years, he has been running the Wentworth Model Portfolios, focusing on macroeconomics and tactical equity positioning. These portfolios were initially created as a solution for "core...

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