Digital ordering comes to Starbucks

Jason Sedawie

Decisive Asset Management

A lesson that I’ve learnt as an investor and consumer is the power of digital ordering. The restaurant industry has benefited from smart phones allowing us to order on the go. The innovator in Australia has been Domino’s pizza. I see a similar opportunity in Starbucks as they roll out digital ordering this year in their 13,000 US stores. It’s great ordering coffee ahead of time there’s no waiting in line and you save time in the morning rush. The app will ask whether you’re driving or walking to better estimate when your coffee will be ready at the closest store. The introduction of drive thru at Starbucks grew revenue incrementally by 50%. Digital ordering will have a significant impact decreasing wait lines while increasing sales at peak hour. Find out whats next at (VIEW LINK)


Jason Sedawie
Executive Director
Decisive Asset Management

Jason has a background in investment management, accounting and online retail. Together these three perspectives give Jason a unique view on investment trends in global markets.

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