Disney uses the force

Intelligent Investor

Independent Financial Research

The Galactic Empire has been taken over by Mickey Mouse and he is not letting the power of the force let a single dollar escape his gloves. In October 2013, The Walt Disney Company (NYSE:DIS) bought Lucas Films for $4 billion, adding the iconic Star Wars and Indiana Jones titles to its umbrella of premium entertainment assets. The first major release from this deal is about to hit cinemas in December. The newest Star Wars film, called The Force Awakens, is predicted to earn just under $2 billion at the box office. This would make it the third biggest movie of all time behind Avatar and Titanic. It’s rumoured to have only cost the company $460 million to produce (including marketing, distribution etc). Merchandise for the movie is predicted to generate $3–5 billion in retail sales in the first year. The figures are quite impressive but Disney don’t get to keep all of that. Continue reading: (VIEW LINK)


Intelligent Investor
Independent Financial Research

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