Ferrari off to the races

Jason Sedawie

Decisive Asset Management

Ferrari completed its IPO two days ago generating a lot of excitement as you might not be able to own the car but you can buy the stock! As we all know its not only a car but a leading luxury brand. They are selling the dream. Most people would never wait one year to buy a car but Ferrari can get away with their one year waiting list. If you are one of the lucky few Ferrari shipped 7,255 cars in 2014. They are expected to increase this to 9,000 a year by 2019 (there's hope for all of us). They are also very valuable unlike most cars they tend to hold their value. They have 22.9% market share of the luxury performance car market. Unfortunately it trades more like a luxury brand than a car company. Find out more at (VIEW LINK)


Executive Director
Decisive Asset Management

Jason has a background in investment management, accounting and online retail. Together these three perspectives give Jason a unique view on investment trends in global markets.


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