Gold hits US$4,000/oz – trend or turning point?

In our view, gold’s strategic strengths continue to balance the tactical risks as this new stage unfolds.
World Gold Council

World Gold Council

Gold reached another historic milestone on 8 October 2025 as it broke through US$4,000/oz. And while it finished the week below the record high, it’s en route to mark its strongest performance in a calendar year since 1979 (Chart 1).

The comparison to gold’s move in the late 1970s has generated a lot of buzz as investors assess whether this most recent leg up is signalling a continuation of the trend or the start of a reversal.

Indeed, gold has been gaining ground fast. But it’s important to put things into perspective.
As we noted when gold surpassed US$3,000/oz, round-number milestones carry more psychological and technical weight than fundamental meaning. 

And it’s not just gold’s performance in a single year, but the length and underlying drivers of a bull run that should be the centre of attention. For example, gold’s recent run remains below the average duration and magnitude of previous bull runs (Chart 2).

What is driving gold’s move?

Our analysis suggests that this year’s rally has been fuelled by increased investment demand, led by the West, as investors worldwide seek a safe haven amid geopolitical tensions, dollar weakness, expectations of further Fed cuts, and fears of an equity market correction.

Continued central bank buying has helped too, both in driving offtake but also cementing the positive narrative.

The pace at which the gold price has increased is notable, given gold climbed from US$3,500/oz to US$4,000/oz in just 36 days, compared to an average of 1,036 days between prior US$500/oz incremental milestones (Table 3). Yet this latest move was just 14% in relative terms, equating to an average of 50bps per day, a similar figure to the 2011 run up.

Nevertheless, that leaves many asking: how much room is left to run?

Rising prices have undoubtedly peaked, leading to increased investor interest and further accelerating momentum. This is notable in gold ETF flows, which added US$21bn since the end of August to bring the y-t-d total to US$67bn (as of 1 October).

While flows have been strong and assets under management keep climbing, holdings remain below previous highs. Gold ETFs have added 638t this year, bringing total holdings to 3,857t – 2% below their November 2020 peak of 3,929t. In addition, gold ETFs only added 128t in the last US$500/oz increase. And COMEX net longs are also below levels seen in prior all-time highs (Table 1).

Further, there have been two prolonged gold ETF ‘bull runs’ since their appearance in 2003, lasting 221 and 253 weeks and adding 1,823t and 2,341t, respectively (Chart 3).

The most recent run for gold ETFs began in May 2024: 74 weeks in, holdings are up 788t and net longs have increased by just 116t. Compared to the averages of prior runs, this represents only 30%–40% of the total.

What we are looking out for next…

As gold tests whether US$4,000/oz is a key level of support or resistance, it could face several tactical challenges. Short- term dynamics could introduce volatility and potential profit taking. For example:

  • Gold allocations nearing targets may prompt portfolio rebalancing by strategic investors
  • Technical indicators for gold – RSI above 90 and prices more than 20% above their 200-day average – suggest an overbought market that may lead short-term investors to position for a reversal
  • Tighter credit conditions could trigger liquidation of high-performing assets like gold as investors search for cash
  • A sharp dollar short squeeze remains a threat despite recent investor resilience
  • The rapid gold price increase will likely dampen consumer demand during an otherwise strong seasonal period
  • A resolution of geoeconomic risks could shift capital to risk on assets.
However, despite short-term volatility, gold’s strategic foundation remains robust. A diverse investor base, macroeconomic shifts, and policy uncertainty continue to support long-term demand. Supportive factors include:
  • a broader investor base: growth in low-cost ETFs, 1oz COMEX futures, and regulatory shifts in China and India opening the door to institutional strategic allocations
  • secular US dollar weakness encourages foreign hedging and potential rotation out of US assets
  • persistent US policy uncertainty and rising geopolitical tensions2
  • inflation and labour market weakness could increase the risk of a recession.

In summary

Gold marked a new milestone as it reached US$4,000/oz. Its future path will depend on how investors respond to tactical and fundamental factors. In our view, comparisons to 1979 are enticing but misleading.

There are reasons to believe that gold’s run has not run out of steam, especially in the broader macroeconomic context. For example: high real rates that are likely coming down, tight credit spreads that can widen, lofty stock markets that can easily correct, among others (Table 2).

Short-term volatility may arise from portfolio rebalancing, market corrections, and technical signals, while long-term resilience is underpinned by a broadening investor base, persistent policy uncertainty, and a gold investment market that still has room to grow.

In our view, gold’s strategic strengths continue to balance the tactical risks as this new stage unfolds.



World Gold Council

We are a membership organisation that champions the role gold plays as a strategic asset. Our team of experts build an understanding of the use case and possibilities of gold through trusted research, analysis, commentary and insights.

Learn more.


World Gold Council
World Gold Council

We are a membership organisation that champions the role gold plays as a strategic asset, shaping the future of a responsible and accessible gold supply chain. Our team of experts builds understanding of the use case and possibilities of gold...

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