Establishing a presence across leading social platforms (Facebook, Instagram, Pinterest, Twitter, LinkedIn) is paramount for a business to engage with its customers. Yet, is this use of social media in a brand’s marketing strategy enough to remain competitive? The short answer is No. One of the most powerful social strategies a brand can pursue is to let its customers tell its story. State-of-the-art tools enable a marketer to harness the suite of photos, videos, tweets, comments and blogs generated by a brand’s customers and use this content across the marketing tech stack (website, digital displays, e-commerce product pages, email marketing campaigns and retargeting ads), increasing the likelihood of conversion to sale. To read more about harnessing the power of user generated content, click the link. (VIEW LINK)


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