Video might have killed the radio star but the internet looks to be killing commercial TV. On 16 September 1956, Bruce Gyngell stood before a TV audience for the first time. ‘Welcome to Television’, he said. Sadly, he’s not around to bid free-to-air television’s goodbye. Signs that the days of commercial television might be numbered have been around for a while. Over the past three years, the share prices of the three major commercial networks has fallen with Nine Entertainment (ASX:NEC), Sevenwest Media (ASX:SWM) and Ten Network (ASX:TEN) down around 20%, 58% and 60% respectively. That shouldn’t be a surprise. More and more viewers are ‘cutting the cord’, replacing their traditional TV viewing habits with new online platforms that allow consumers greater flexibility in what they watch – often ad-free - and when. In a recent Roy Morgan finding, the number of people aged 14 years and over that claim to watch no commercial TV in an average weekday has more than doubled, from 7% percent in 2008 to 15% in 2015. View full article here: (VIEW LINK)



Comments

Please sign in to comment on this wire.

Patrick Poke

The only time I ever watch free-to-air is when the tennis majors are on, and it's awful. It just serves (pun not intended) to remind me why I can't stand commercial TV.