The changing face of media in one stunning chart

James Marlay

Livewire Markets

A picture tells a thousand words and sometimes that is all it takes to highlight major shifts. A new report (VIEW LINK) shows that people spend more than 490 minutes of their day with some sort of media. This figure is set to rise even further with global average consumption expected to hit 506 minutes by 2017 - more than half the time we spend awake. Television remains the most consumed media with average consumption of three hours per day. Changes in behaviour over the past five years have seen massive growth in internet consumption and interestingly - outdoor media. On the ASX M&A activity in the ISP and Telco sector has been feverish as the tussle for market share hots up over prized infrastructure and customers. Outdoor advertising has also been through a renaissance with the recent listings of Ooh Media and APN Outdoor riding the technological wave of digitised billboards. There appears to be some excitement around these sectors and the latest data suggests it is built on meaningful shifts.

James Marlay
Co Founder
Livewire Markets

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