The Guardian’s epic Apple fail

Intelligent Investor

Independent Financial Research

The Guardian plumbed new depths with an epically poor piece of business journalism on media clickbait king Apple (NASDAQ: AAPL). The world does not suffer from a lack of mediocre business journalism. In fact, more commentary that was merely mediocre would be some kind of relief. But on Monday The Guardian plumbed new depths with an epically poor piece of commentary on media clickbait king Apple (NASDAQ: AAPL). Loved and loathed in equal measure, any kind of analysis of the world’s biggest brand delivers huge traffic to online media companies. Having written a few stories for Fairfax (ASX: FXJ) myself over the years I’m very much aware of Apple’s inadvertent role in selling more crappy online advertising. Presumably Mike Daisey, who recently penned a piece for The Guardian titled Apple spins impressive narrative of success, but are there holes in the story?, is too. Read full article here: (VIEW LINK)


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