The major trends that are fueling the growth in mobile commerce in China

The major trends that are fueling the growth in mobile commerce in China. With Bloomberg reporting the Alibaba float is likely to raise the pricing due to overwhelming investor demand it seems like a good time to think about the themes that are driving this space. Whilst headlines in the past few days have focuesed on weak industrial figures coming from China, it is the consumption story and particularly online consumption that is capturing investor attention. M Commerce is effectively people buying goods through their smartphones. Credit Suisse recently noted this now accounts for 12% of all online transactions in China - up from 3% a few years ago. Faster internet connections, high levels of smartphone penetration and bigger devices are all fueling greater volumes of m commerce transactions. I spoke with the CEO of 99 Wuxian (NNW) who operate within the space to get some more insights: