The proportion of mobile shopping taking place in China is rapidly rising

James Marlay

Livewire Markets

The proportion of mobile shopping taking place in China is rapidly rising. Credit Suisse notes that over the past two years the proportion of online shopping done on mobile devices has grown from 2.9% to 14.1%. We are seeing increasing evidence in multiple jurisdictions that businesses are becoming more adept at engaging with consumers via mobile devices. The success of mobile advertising as part of the revenue mix at Twitter is another example where mobile advertising now accounts for 80% of revenue. I beleive that the transition to larger screen mobiles or phablets has played a major role in facilitating these transitions. The first of which was the Samsung Galaxy launched around the start of 2012. With Apple controlling 41% of the global smartphone market and a new large screen iPhone about to release, I would expect to see these mobile trends accelerating in the years ahead.


James Marlay
Co Founder
Livewire Markets

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