Apple (AAPL) released its new iPhones this past Friday to mostly positive reviews and several instances of long lines. Many analysts have been critical of Apple for not being innovative enough with its new versions of the iconic phones - as well as not coming up with the next game-changing product. However, this past weekend should be a wakeup call for those investors and critics who have written off the company as a has-been. After all, it's widely expected that the new iPhones will set a volume record for an opening weekend. Plus, with a cheaper version of the iPhone available this time around, Apple could be reaching a whole new subset of customers. The first weekend sales numbers should be released soon and will certainly be closely scrutinized. Regardless, it's way too early to write off this retail juggernaut.