Barclays Equity Research commented that the recent acquisition of Waze by Google could increase the company's monetisation opportunities

Barclays Equity Research commented that the recent acquisition of Waze by Google could increase the company's monetisation opportunities. Waze, an Israeli mapping start-up, was acquired for more than $1 billion by Google in an effort to maintain its leading position in web-based mapping, one of the most critical aspects in the smartphone market. As Google continues to innovate in the arena of connected and self-driving cars, it is envisioned that Waze real-time technology could be implemented in on-board navigation systems. (VIEW LINK)


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