Barclays Equity Research commented that the recent acquisition of Waze by Google could increase the company's monetisation opportunities. Waze, an Israeli mapping start-up, was acquired for more than $1 billion by Google in an effort to maintain its leading position in web-based mapping, one of the most critical aspects in the smartphone market. As Google continues to innovate in the arena of connected and self-driving cars, it is envisioned that Waze real-time technology could be implemented in on-board navigation systems. (VIEW LINK)
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