During the late 1980’s a German pop band named Milli Vanilli became an overnight sensation. Their success was driven by the release of the album Girl You Know It’s True in 1989, which included several top-five hits and resulted in them winning the 1990 Grammy Award for Best New Artist. One of the top songs from the album was called Blame it on the rain. The lyrics for the chorus are:
Blame it on the rain that was falling, falling
Blame it on the stars that shine at night
Whatever you do
Don't put the blame on you
Blame it on the rain, yeah-yeah
You can blame it on the rain”
Around the time they received the Grammy, a scandal broke out that Milli Vanilli had been lip-syncing in their performances and it was not their voices on the recorded album. They ended up having to hand back the Grammy award. The band lost all credibility in our eyes and from this time on we have found it hard to believe people who blame things on the weather.
Each year during April a lot of companies provide quarterly trading updates to the market. These updates are often provided in conjunction with the annual Macquarie conference which occurs in late April/early May and provides an opportunity for investors to meet with management teams. One trend we noticed this year was the number of companies which downgraded their earnings due to the impacts of weather. We understand that significant weather events can have an impact on the operations of a business, however we are sceptical when management call out the weather as a core driver for operational underperformance.
Some companies which have downgraded due to unfavourable whether include Boral (ASX:BLD), JB Hi-Fi (ASX:JBH), Village Roadshow Limited (ASX:VRL), Experience Co Ltd (ASX:EXP) and Myer (ASX:MYR). Clearly exogenous, uncontrollable shocks can directly impact the short-term earnings of some companies and hence there is a justification for why this is called out. However, we feel that there is an asymmetry whereby companies will always call out uncontrollable headwinds but almost never call out when there are tailwinds to earnings outside of their control.
One such example was JB Hi-Fi. In a presentation to the Macquarie conference, JB Hi-Fi downgraded its full year Group Net Profit After Tax (NPAT) guidance from $235-240 million to circa $230 million. The company commented that:
“The Good Guys performance has been impacted by challenging conditions in the Home Appliance market, due to unfavourable weather conditions…”
Put simply, the company sold less air conditioners than it had budgeted in the 2018 summer because it was not as hot as the 2017 summer.
So, was it actually hotter in the 2017 summer? We thought it might be useful looking at the average temperatures in January 2017 and January 2018 to see if there was a material change. The only city where there was a material change in temperature was Sydney. In January, the average daily maximum temperature fell from 29.9 to 28.5 degrees Celsius. That may not seem like much but is enough to make a meteorologist blush.
January average temperatures - Sydney
Source: Bureau of Meteorology
Therefore, if The Good Guys is represented in New South Wales (which is is), there is some justification for the company to call out that a material part of its downgrade was due to the cooler weather in 2018 relative to 2017. However, what we find interesting about the above chart is that 2018 was just a regression to the average temperature. It seems that rather than 2018 being colder than average, 2017 was materially hotter than average.
So, did JB Hi-Fi call out that 2017 profit benefitted from unusually hot weather in 2017? Alas, No. In fact, when asked on the conference call the company played down the positive impact the weather had on their sales due to the fact that they are underrepresented in NSW; “…the only note of caution in a sense of attributing too much to seasonal is we are underrepresented as the proportion of our portfolio in New South Wales…..so we haven’t seen quite the same uplift that maybe Harvey’s had.”
So, on the one hand the company called out the cooler weather in 2018 as to the reason for the downgrade when it was actually a normal summer, but on the other hand played down the positive impact of what was an abnormally hot 2017 summer. You can’t have it both ways!
We don’t mean to pick on JB Hi-Fi. The downgrade is not even that big. It is just an example of something we are seeing more and more of with company announcements.
Companies are quick to blame uncontrollable headwinds for poor short-term earnings and play down uncontrollable tail winds which help performance.
It could be weather, FX movement, irrational competition or market dislocations. Fund managers are no different. When our style is out of favour, we blame the market conditions, but when our style is in favour we attribute all the alpha generation to our superior skills. What we are pointing out is just human nature, however it is an asymmetry across most companies we analyse in Australia worth noting.
The point of this article is not to focus too much on whether or not a company makes its short-term earnings forecast. In truth we believe that the market puts too much emphasis on next year’s earnings and not enough time on understanding longer-term value drivers of a business. More important to us is the implication this sort of behaviour may have on the internal culture of a company.
Just like in funds management, we believe intellectual honesty is important. It is very hard as an outsider looking in to get a good feel for the culture of a company we are trying to analyse. We need to rely on signals. We like a culture where mistakes are owned by the employee and excuses are not made for poor performance. In that sort of culture, people don’t make the same mistake twice and problems are fixed. Companies and employees which make excuses for not meeting goals tend not to result in great cultures in our humble opinion.
“Whatever you do, don’t put the blame on you”
For more expert analysis from the team at Perpetual Investments, please visit our website
Anthony is the Portfolio Manager - Industrial Shares (50%), Pure Equity Alpha (50%), SHARE-PLUS Long-Short and an Analyst. He has 13 years experience outside of Perpetual, most recently at Ellerston Capital. Anthony is a CFA charterholder.
An excellent detailed example of what really is human nature. We all tend to attribute our successes to our skill and our failures to something else or simply bad luck. Not at all surprised that businesses are not immune from this trait. I was glad to see Anthony also mentioned fund management, which I've found over many years to be some of the worst offenders.
Could these short or even long term management predictions or excuses for past performances have anything to do with year end bonuses linked to share prices? I agree that honesty gives a better impression than ducking and weaving because then someone takes responsibility to ensure the problem is fixed and the future holds more promise and certainty rather than doubt that nothing changes.