Buying Google at half-price

Nathan Bell


One way Nathan Bell and the team from Peters MacGregor find investment ideas is by looking at familiar sectors and identifying undervalued global analogues. In this short video with Livewire, Nathan describes a Google lookalike trading at less than half the valuation.

“Baidu is the Google of China. The underlying search business is trading at 12 times free cash flow. So that is a huge valuation gap for what is a similar business as Google”.

Key points

  • One way Peters MacGregor finds ideas is by looking at industries they’re familiar with and then looking globally.
  • Australian Banks, for example, are enjoying a potentially overheating property market, while credit growth at US banks is muted. European banks are still recovering from the GFC, however, so you can buy them at or under book value with healthy and growing dividend yields.
  • For a technology example, Baidu is the ‘Google of China’, with a dominant 85% market position. While the comparison isn’t exact, the valuation of Google’s (or Alphabet’s) search business is arguably well over 20x earnings, while Baidu’s underlying PER is just 12 times.
  • Baidu is suffering from a regulatory clampdown on medical advertising. Once this is resolved, earnings should increase along with its earnings multiple.

About Peters MacGregor

Nathan Bell is Head of Research at value-focused global fund manager Peters MacGregor Capital Management. Peters MacGregor provides investors with an undervalued portfolio of world class businesses with dominant market shares and bright prospects. Find out more here

Nathan Bell
Portfolio Manager

Nathan has over 20 years' investment experience. Before joining Peters MacGregor, he worked for 9 years at Intelligent Investor, including 4 years as a Portfolio Manager. Nathan is a CFA charterholder

I would like to

Only to be used for sending genuine email enquiries to the Contributor. Livewire Markets Pty Ltd reserves its right to take any legal or other appropriate action in relation to misuse of this service.

Personal Information Collection Statement
Your personal information will be passed to the Contributor and/or its authorised service provider to assist the Contributor to contact you about your investment enquiry. They are required not to use your information for any other purpose. Our privacy policy explains how we store personal information and how you may access, correct or complain about the handling of personal information.