Comscore a recognised leader in digital measurement and analytics has recently released its digital media report for the US. They are bullish on the digital opportunity as they have found that mobile usage is incremental to desktop use and the migration of television to online video will further increase the time users spend digitally. Desktop usage is slowly increasing but mobile usage has exploded now taking up more time than desktop (see below). Find out more at (VIEW LINK)
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James Marlay
Jason, I really enjoyed this blog post, thanks for sharing.