Did Yahoo! score a touchdown?

Intelligent Investor

Independent Financial Research

An experiment by Yahoo (NASDAQ:YHOO) gives us a look at the future of sports broadcasting. A game between two low-rate NFL teams was played last Sunday in London. As Jarryd Hayne wasn’t involved it didn’t get much coverage in Australia. But I bet the bigwigs at the Aussie TV networks were paying attention. The game - won by the Jacksonville Jaguars over the Buffalo Bills 34-31 if you really want to know - was the first ever NFL game to be live-streamed for free on the internet. Yahoo! Inc. (NASDAQ:YHOO) reportedly paid $20 million for the rights. NFL sources have said it resulted in 33.6 million streams and an average stream per minute of 2.36 million viewers. An average NFL game on American TV typically has more than 10 million viewers per minute. Rumours have it that Yahoo had to cut 30-second advertising rates from as much as $200,000 per spot to as little as $50,000. Read full article: (VIEW LINK)


Intelligent Investor
Independent Financial Research

Intelligent Investor is an independent financial research service with a 14-year history of beating the market. Our value investing approach empowers Australians to make more informed decisions to build their long-term wealth. We off structural...

Expertise

No areas of expertise

I would like to

Only to be used for sending genuine email enquiries to the Contributor. Livewire Markets Pty Ltd reserves its right to take any legal or other appropriate action in relation to misuse of this service.

Personal Information Collection Statement
Your personal information will be passed to the Contributor and/or its authorised service provider to assist the Contributor to contact you about your investment enquiry. They are required not to use your information for any other purpose. Our privacy policy explains how we store personal information and how you may access, correct or complain about the handling of personal information.

trending on livewire
Get the best of Livewire by signing up to our popular daily newsletter