Digital disruption is obliterating the online ad market

Of the top 100 brands in the world, 90% now have an Instagram account and the company is forecast to achieve mobile advertising revenues of nearly $3BN in 2017 (Source: Brandwatch). In this video Alva Devoy, Investment Director at Fidelity International discusses the trend of digital disruption, showing how Estee Lauder now uses Instagram and a “massive software integration” to drive and analyse their sales campaigns. “They can now track the stockouts of lipstick around the world. They know immediately how effective their advertising and promotion spend has been on their sales.” For more on digital disruption watch the video below.