Dividend Detective: Woolworths Limited (ASX:WOW) is a remarkably strong group that has consistently delivered growth for shareholders. The 2013 result was no exception, with WOW reporting a 6.9 per cent increase in revenue from continuing operations to $58.9bn. Profit was up substantially on the prior year to $2.26bn. We continue to believe that WOW is a more obvious long term beneficiary of incremental growth in Australian population and GDP. Despite several detractors, investment in the Masters home improvement chain also looks to be a positive for investors with a long term investment horizon... (VIEW LINK)