Earnings season in the US is already two weeks old, but the most important results have just begun

Earnings season in the US is already two weeks old, but the most important results have just begun. From my perspective, the four most meaningful earnings reports come from Google, Apple, Amazon, and Facebook. The first of those results began at the end of last week with Google's release. The Internet giant beat revenue expectations substantially but fell short on earnings. The company reported $12.7 billion in revenues compared to expectations of $12.3 billion. Earnings came in at $6.08 per share versus analysts' estimates of $6.24. However, the results were mostly considered strong as the company continues to gain market share. Display ad prices are dropping (as expected), but Google is selling ads at a faster rate. The number of ad clicks increased 33% year-over-year on YouTube, search, and other Google sites. Overall, it was a very encouraging report. (VIEW LINK)