Roger Montgomery

Emerging markets are growing at least three times faster than the demographically challenged developed economies. Powerful supporting dynamics includes younger, upwardly mobile populations, urbanisation with the shift from agrarian to service jobs, greater female workforce participation and a broadly improved education system. Developing and emerging markets account for: 88 per cent of the world’s population; 62 per cent of the global GDP at purchasing price parity; and A younger and faster growing population – in Latin America, South Asia, the Middle East and Sub-Saharan Africa, more than 20 per cent of the population is between the ages of 15 and 24. Major brand companies like Colgate, Coke, Kimberly-Clark, PepsiCo and P&G are actively trying to position themselves to take advantage of any tailwinds and are constantly making comparisons with the more mature developed countries/ regions including Japan, Western Europe, North America and Australia.


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