Following the lycra

Intelligent Investor

Independent Financial Research

Following the fitness trend might be good for your health – but it could be bad for investors. Coca-Cola (NYSE:KO), McDonalds (NYSE:MCD) and Hershey (NYSE:HSY) are some of the most valuable brands in the world. In fact, Forbes rates them as numbers 4, 6 and 98 respectively. But have you heard of Lululemon Athletica (NASDAQ:LULU)? You won’t find them on the Forbes list at all. Lululemon, are designers and distributors of their own brand of “activewear” which is otherwise known as clothes that you can wear to the gym or down to the shops. If you'd bought shares in the company five years ago, you'd have made 144% on your investment. Nike (NYSE:NKE) and Foot Locker (NYSE:FL) have fared even better, returning 197% and 416% respectively. The more famous ‘junk food’ brands have fared less well, returning 34%, 31% and 98% over the same period.... Read full article here: (VIEW LINK)


Intelligent Investor
Independent Financial Research

Intelligent Investor is an independent financial research service with a 14-year history of beating the market. Our value investing approach empowers Australians to make more informed decisions to build their long-term wealth. We off structural...

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