Four steps to finding a great investing idea

The idea generation part of an investment process is something that get's a lot less attention than it deserves. At Forager Funds, we have a clearly defined process for researching an idea and working out whether the idea is a good one or not. But how do you come up with that idea to start with? While many fund managers have a scientific-looking slide that explains the process, I think idea generation is the creative part of investing. And it doesn't lend itself as well to the mathematical brain. Sure, you can run filters, you can find all of the stocks with low PEs, high asset backing or low PEG ratios, but you are going to find the same answers as everyone else. In normally functioning markets, investors don't leave obviously cheap companies for us to pick up at bargain prices. It's my view that you need a unique insight into a business, industry, person or strategy. This blog posts explains where those insights come from. (VIEW LINK)