Google changes its name!

Google did the unthinkable this morning, rebranding itself Alphabet. But before everybody flips, the search engine part of the business will remain Google, it's just that everything else that is not search (ie its moonshots like the autonomous vehicle and laying fibre in the US) will now be done under that new, slightly odd name. In part, this will give investors more clarity on how the the search business is really doing relative to all the other things that don't make money - again part of the promise for enhanced accountability that was given at the company's results announcement last week. The market liked it (stock was up 6% in after-market trade) - with talk of tax planning, and even suggestions that the company would be preparing itself for a split, ebay-like, into two companies down the track. Read more about the unprecedented pressure on companies to change at (VIEW LINK)