Sathyan Nair

The number mentioned, 6.3 million, of Dabur outlets sounds a bit dubious. Does that number include the so called kirana shops?

Mugunthan Siva

Hi Sathyan, Dabur manufactures and distributes its products directly and indirectly (via Kirana or corner stores as it is known here). As 45% of revenue is rural, (with presence in over 40,000 villages) they are able to have such wide distribution reach through 6.3 million retail outlets across India.