How bigger mobile screens affect mobile reading habits

James Marlay

Livewire Markets

How bigger mobile screens affect mobile reading habits. In a relatively short period of time Apple has shifted significant mobile consumption traffic from iPads to iPhones. It is a classic case of innovation where a company chooses to cannibalise it's own product before the competition does (chart attached). In the case of Apple it was clear that the Samsung Galaxy has been a stand out success. Their response was to introduce the bigger screen iPhone 6 series and studies show this is already stealing eyeballs away from iPads. Perhaps of more interest is that the new screens are also increasing the amount of content users are consuming. The bigger screens are more user friendly but in a mobile device they are always connected to the consumer - so the increasing urge to consume and stay connected is easily satisfied.Research from Pocket shows, Users who upgraded to an iPhone 6 now view content on their phones 72% of the time, up from 55% when on a smaller screen. This article is covers this shift in more detail: (VIEW LINK)


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