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Google has been making some waves recently over reports that it intends to enter the asset management industry. In 2010 the internet group launched a California-headquartered trading operation, which also has a bank-style trading floor, to manage its own cash better. Consider also that Google’s venture capital arm, Google Ventures, has invested in more than 189 companies including Kensho, a financial analytics firm. Google’s extensive technology and analytics infrastructure, combined with the small finance infrastructure it has already built out, it may be well positioned to enter the asset management space. (VIEW LINK)


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