Looking purely from an investing perspective, the global sell-off caused by the coronavirus pandemic could be manna from heaven for cashed-up value investors. I think we’re about to see some wonderful buying opportunities.

“Democracy destroys itself because it abuses its right to freedom and equality. Because it teaches its citizens to consider audacity as a right, lawlessness as a freedom, abrasive speech as equality, and anarchy as progress.” - Isocrates

I can’t completely concur with the ancient Athenian orator and teacher’s sentiments towards democracy, but I believe the Chinese leadership might have considered it prophetic up until their vulnerabilities were laid bare by coronavirus. Indeed, I would not be surprised if they thought their ambition to improve global governance under the auspices of their one ‘shared future for mankind’ was tracking well ahead of their expectations.

At the outset, let me make the observation that neither you nor I will be talking about coronavirus in five years’ time, let alone 10, 15 or 20-years’ time. That should provide the kind of perspective you require to navigate this period of market volatility successfully.

Obviously, if you have to sell stocks today, the coronavirus-related volatility is going to cause some pain, but if you aren’t in any urgent need to sell, the current volatility shouldn’t change your plans. And if you are anticipating cash inflows, or you are already holding cash – as we are – this event will prove very beneficial.

The framework for investing I promoted in my book Value.able, published ten years ago, is as relevant today as it was then: “Successful investing requires commonsense, but I am often staggered to discover that when it comes to investing on the stock market, commonsense isn’t all that common.”

Until recent ructions in global markets, markets were oblivious to the risk that their assumption of steady double-digit revenue and earnings growth could be disrupted.

COVID-19 observations

In China the authorities’ attempts to corral the virus, in an area home to more than 320 million people and responsible for a quarter of China’s output, is already having a material impact on economic activity there. China recently released its February Purchasing Managers Index data (PMI), which is the government-published number that summarises the results of monthly surveys of enterprise purchasing managers. A PMI above 50 reflects an expansion of the manufacturing economy, whereas a PMI below 50 signifies a contraction.

Figure 1. China Purchasing Manager’s Index

As Figure 1, reveals, China’s February PMI came in at 35.7, substantially weaker than even during the GFC when the lowest PMI recorded was 38.8. It is also lower than consensus estimates of 45. We hear anecdotes of a paralysed logistics industry as a lack of trucks to deliver goods to ports. Consequently, some ships are leaving Chinese ports 90 per cent empty. According to Alphaliner, a shipping data service, more tonnage of container ships is idled around the world now than during the global financial crisis and charter rates have plunged more than 70 per cent.

An increasing number of Chinese businesses are declaring ‘force majeure’ and seeking to delay, postpone, suspend or even cancel their contractual obligations. For business partners upstream and downstream, both domestically and globally, this development could have important ramifications on cash flows.

According to various lawyers, Chinese copper importers have already declared force majeure, cancelling purchase contracts. Meanwhile several Chinese LNG importers have done likewise. There are also delays importing shipments of soybean and palm oil and many companies have the backing of the Chinese Government who has offered force majeure certificates to Chinese operators adversely impacted by the virus.

Meanwhile the virus has spread to 60 countries and it is believed the only reason the WHO has not declared a pandemic (and the reason Australia has essentially declared it early) is because China has placed enormous pressure on it not to do so.

A growing list of events have been cancelled globally, ensuring international travel will continue to plummet.

Events cancelled due to coronavirus fears

  • Mobile World Congress – Barcelona
  • Facebook Global Market Summit – San Francisco
  • Milan Furniture Fair
  • Global Fashion Weeks – Beijing, Shanghai
  • Chinese F1 Grand Prix (Australia, Bahrain and Vietnam in doubt)
  • Six Nations Rugby – Dublin
  • National people’s Congress – China
  • Pilgrimages to Saudi Kingdom’s Mecca and Medina
  • Geneva Motor Show
  • Baselworld – Geneva
  • Watches & Wonders – Geneva
  • Azalea Festival – Japan
  • Ferrari restricts access to Maranello factory

The Swiss government also announced an immediate ban on all “public and private” events in the country involving more than 1,000 people, while it was reported Giorgio Armani warned guests not to attend Milan’s Fashion Week and opted to live-stream the event.

It is reasonable to expect further disruption to business and in order to protect cashflows, larger companies with market power will lean on suppliers by delaying payments or requesting discounts for prompt payment. With this in mind the Reserve Bank has warned the coronavirus outbreak poses a material risk to the Australian economy.

Investors are only just waking up to the global concern and the extent of the potential disruption. As we have constantly written, this cannot be contained by countries more liberal than China, such as the US, Italy and France, as they lack the ability to enforce such draconian measures as completely shutting down all civic activity. And with the first cases being reported in Africa, where medical assistance is virtually non-existent, the possibility of a contagion is immediately apparent.

Our view

Market premiums have reduced amid last week’s sell off. As Figure 2 demonstrates, the forward PE for the ASX 300 has declined to levels seen in June 2018, when Australian 10 Year bonds were yielding 2.65 per cent. Today they are yielding 0.70 per cent.

As we have written, low rates are supportive for asset prices but they don’t render markets immune to sell offs from time to time. These sell offs are manna from heaven for value investors with cash on the sidelines.

Figure 2. Snakes and ladders

Source: Bloomberg

The key to the next step for markets will be whether the contagion spreads to credit markets impacting liquidity. Weaker cash flows, as described earlier, do put real world pressure on companies’ ability to meet their debt obligations and if this translates to lower willingness to refinance, the outlook could turn very bleak.

At Montgomery we have never been smitten with companies loaded with debt and indeed lower levels of debt help define the quality we seek. Companies with the ability to sustain high rates of return on incremental equity, without much need for debt are, by our definition, quality businesses.

Nevertheless, any emergence of broader concern for a liquidity crisis would put even more pressure on stock prices and it is in such environments that we believe real value will emerge.

But it’s important to remember that the panic could be worse than the pandemic. While market’s certainly have not factored in the possibility that credit flows cease, causing a cascading series of credit events that lead to wider spreads and corporate bankruptcies, they may also forget that human beings are resilient, adaptive and extraordinarily durable. A vaccine may be developed much sooner than the 18 months currently being forecast and warmer temperatures in the Northern Hemisphere, as summer approaches, could reduce the rate of the virus’s spread.

Coronavirus and its impact on supply chains has its positives too. It could accelerate the development of decentralised manufacturing and 3D printing. It could provide restocking opportunities following a hoarding panic and it will increase the adoption of stay-at-home entertainment offerings.

Meanwhile, according to the New York Times, “Chinese government agencies have announced a series of measures in the last few days aimed at getting the country’s trucking fleet and ports humming again.”

Fortunately, our quality and value framework is helping us make sensible decisions, just as it did when it suggested we refrain from investing in the high beta, high growth stocks of 2019 – those with the heroic valuations.

When investing we’ll put coronavirus to one side. 

Rodney Perry

Great article bringing a much needed perspective amongst all the panic. One other possible benefit, the Chinese Government may well close down all these live animal markets where previous outbreaks such as SARs and Bird Flu have originated, therefore reducing the opportunity for an outbreak of such magnitude again.

Roger Montgomery

Yes that would be a great benefit. The problem is that closing them down is a little like trying to close down drug cartels. These markets are run by wildlife trafficking syndicates that have an international reach and closing them down in one province or country sees them pop up elsewhere. Sadly. The Phillipines, Malaysia, India, Vietnam and Thailand are all known for massive trafficking in wildlife. Expect the next virus to come from any of these countries.


If medical consultations via Skype or Facetime are introduced to cover this virus pandemic, perhaps they may become the norm in the future where time and money is often wasted to see a doctor to get an on- going referral or prescription, which can then be emailed to the patient or pharmacy. This would have the added benefit of also avoiding any direct contamination.

Steve Bull

It sounds like Gilead's Ebola antiviral drug is proving extremely effective in human tests. I've heard it may only be a month before its out of trials and is readily available. Something like that you would think would put a halt on things immediately, if it say could reduce the mortality rate to that of a flu. Things could be back to normal very quickly.

Trevor Best

The Isocrates quote could relate somewhat to USA and Australia. As to African vulnerability, likewise the USA health system leaves tens of thousands bankrupt through any major health problem.

Roger Montgomery

Thanks Chris. There is a lot of talk about digital, video and streaming becoming the new normal. I don’t hold that view. I think there will certainly be a bump in usage and some of that will be retained but there will also be a very big swing back to the traditional way of doing things. In twenty- or thirty-years time we will look back and think how old fashioned we were, but in 2020 and 2021 there will still be a significant face-to-face world.

Roger Montgomery

Steve, that is what we all need. But first…the big surprise in infections rates in the US.

Marc Alderding

well said, let common sense prevail!

Col Middleton

Typical doses of balance and commonsense in your article. Whilst not underestimating the financial consequences with prolonged interruptions to business at all levels there is some irrational behaviour. With high quality companies including some growth stocks with good moats I would rather look at the horizon than down at my feet. Small steps though.