Is the IVF industry really misleading women?

The recent media beat up of Australia's fertility industry was unfair. Here are the facts they forgot to mention. Don’t get me wrong, I'm a big fan of the ABC. But the recent Four Corners piece on Australia’s fertility industry was just plain irresponsible journalism and concerned more with pulling on heartstrings than presenting facts. The underlying message was that the three major IVF providers – Virtus Health, Monash IVF, and Genea – are hiding low success rates in pursuit of profits. True, the odds of success are low, especially for women over 40 (see chart 1). But the idea that the industry is misleading prospective mothers is ridiculous. For one thing, you can't do a google search for IVF or look through the company websites without seeing that success rates for women over 40 fall off a cliff (see here, here or here). Read full article here: (VIEW LINK)