For those unfortunate enough to have had a painful injury, you would be familiar with ‘the green whistle’ administered by medics which, after a few puffs, provides instant pain relief. This product is manufactured in Melbourne by Medical Developments (MVP) and has been used by hospitals, ambulances, defense forces, national sporting leagues, life savers and other emergency services for over 30 years. It is currently sold in over 10 countries with the company recently granted regulatory approval for the product in the UK and Belgium. With further approvals anticipated over the next 12 months, the European market will provide a huge sales opportunity for the company. To put this in context, MVP sells 300,000 units annually while the European market is estimated to be in excess of 10m per annum.