Oroton Group (ASX: ORL) continues to fall out of favour with brokers, after Credit Suisse downgraded the retailer to Underperform joining BofA Merrill Lynch...

Oroton Group (ASX: ORL) continues to fall out of favour with brokers, after Credit Suisse downgraded the retailer to Underperform joining BofA Merrill Lynch and Citi. Although UBS rates the company as Neutral, it along with the other brokers remain concerned about the FY14 sales outlook. Weak top-line revenue trends especially in its core brand are concerning, with the result partially caused by heavy discounting amongst competitors. Furthermore, uncertainties remain with the decline in margins and further store rollouts in Australia.