Roger Montgomery chimes in, Hamlet style, with his thoughts on ASX BookBuild and what it could mean for the Medibank IPO..

At OnMarket, we are all former capital markets professionals who thought there was a better way for companies to raise capital, so we provided the know-how behind the technology that powers the world's first exchange-hosted capital raising platform: ASX BookBuild. This platform gives companies control over pricing and allocations combined with the all-of-market reach of an exchange. Then, in our quest to bring companies and investors closer together, we built OnMarket - the world's first free-access portal into capital raisings. We are strong believers in the power of technology to transform capital markets and we believe that democratising access to capital raisings via technologies like ASX BookBuild and OnMarket is a giant leap in the right direction. More information can be found at www.onmarketbookbuilds.com.