The BBC have just released results from a survey analyzing the consumption patterns of 6000 affluent smartphone/tablet users
The BBC have just released results from a survey analyzing the consumption patterns of 6000 affluent smartphone/tablet users. The research covers users in Australia, The US, Hong Kong, Germany and Sweden. Of this demographic 46% use their mobile for business and 50% of their total mobile usage is work related (it is actually 54% in Australia). When it comes to business and breaking news, affluent individuals are 28% more likely to get this information on a mobile device than the general population. And the trend in news consumption is only headed one way - mobile consumption is up 15% yoy, whilst desktop consumption is down a whopping 17%. Perhaps the most interesting statistic relates to engagement with a 21% increase in users that consume in depth information (i.e. not just headlines) on a mobile device. This is consistent with our experience at Livewire where 47% read Trending via mobile.
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