Be careful not to pick your flowers and water your weeds. But you never go broke taking a profit. Like most investing “wisdom”, both of these contrasting sayings can be useful, and also be downright dangerous. For every person who sold their Apple (NASDAQ:AAPL) shares 10 years too early, there is someone who let Blackberry (TSX:BB) become 50% of their portfolio, only to see what could have been a very comfortable retirement evaporate into thin air.

Trite investing wisdom is no substitute for first-order thinking. It’s true that opportunities to compound wealth over decades in a single stock are rare. When you find one, you need to make the most of it. Energy drink company Celsius (NASDAQ:CELH) is a prime candidate. The Forager International Shares Fund has owned it since January 2020.

Celsius a likely long term winner

It is growing rapidly in the US and the most substantial barriers to national distribution have already been overcome. Sector juggernaut Monster Beverage (NASDAQ:MNST) has been one of the world’s most wonderful investments over the past 20 years. Celsius is showing some early evidence that it is on a similar trajectory.

If its share price were up 100%, we would not have sold a share given the thesis confirming evidence to date. If it were up 200%, it would still be one of our largest investments. But it’s up 857% in the space of 12 months.

We’ve had a strong bias towards hanging on. We’ve recognised how much potential this business has. But it is still a tiny company with an unproven management team and an auditor we have not previously heard of. The risks of substantial falls from here are too high for us to keep holding, and we have sold most of the Fund’s investment.

This hasn’t been confined to Celsius. We have sold all of the Fund’s investments in Ulta Beauty (NYSE:ULTA), Uber (NYSE:UBER) and Farfetch (NYSE:FTCH) and significantly reduced the percentage of the portfolio invested in Fathom Realty (NASDAQ:FTHM) (up 300% since it listed in the middle of 2020), GAN (NASDAQ:GAN) and Thinksmart (AIM:TSL). The last three have all seen their share prices rise at least threefold over the past year.

Frantic because it needs to be

If this feels somewhat frantic to you, it has been. Our stated investment horizon is three to five years and the Fund has held several stocks much longer than that. But markets and individual stock prices have been moving at a speed we have not experienced many times in our investing lives.

The Forager International Shares Fund portfolio as a whole is up 48% since the end of June 2020, net of all fees and despite a substantial increase in the Australian dollar’s value (a rising exchange rate reduces the value of international investments when measured in Australian dollars).

The significant share price moves have led to a repositioning of the portfolio. Some fund managers have drawn the conclusion that, because buying rapidly growing companies has worked for the past decade, buying rapidly growing companies is the only thing that is going to work in future.

We’re not sure that’s the right lesson.

Lessons from the boring boom

After the tech wreck of 2000, Microsoft’s (NASDAQ:MSFT) share price went nowhere for 13 years, despite its earnings rising fourfold. Large banks and staple food companies dramatically outperformed the market. Money poured in to those strategies that focussed on boring stable businesses.

Which, of course, set the scene for a decade of wonderful returns from large tech stocks. It feels to us like many are making the same mistake today, just in the opposite direction. Some of our replacement new ideas are sensibly priced companies we’re confident can grow rapidly. Boohoo (AIM:BOO) and Twitter (NASDAQ:TWTR) are two good examples.

Purchase price always matters

But many of the Fund’s largest holdings today are companies where our growth expectations are more modest, but the price is much more modest still. Like Whole Earth Brands (NYSE:FREE) and APi Group (NYSE:APG)—both are growing earnings above the market average and yet trade at a fraction of the valuation. Boring airline Skywest (NASDAQ:SKYW) was one of the most significant contributors to February’s strong returns, with its share price rising 45% in the month.

A growing business can be a wonderful thing, but the starting price always matters. Sometimes it pays to cut the flowers and plant a few seeds.

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