Traditional publishers face death by digitisation

Clime Investment Management

Clime Investment Management

Where once our eyes were glued to incandescent TV screens, glossy magazine pages and crowded newspaper sheets, they now spend their gaze transfixed upon computers, mobiles and tablets. Where the eyes have gone, the advertising dollar has followed. Companies like Google and Facebook have built their empires on owning digital realms where media real estate is sold to the highest bidders and entire industries like search engine optimisation (SEO) and programmatic ad buying have been created to service them. As consumers migrate further into new digital frontiers, so too must traditional publishers if they are to survive. With total advertising spend set to grow just 2-4% per annum over the medium term, any material growth is more than likely to be a zero sum game. For every new dollar generated by digital advertising, traditional publishers are likely to see one less. (VIEW LINK)


5 stocks mentioned

Clime Investment Management
Clime Investment Management
Funds Management & Stock Research
Clime Investment Management

The Clime Group is a respected and independent Australian Financial Services Company, which seeks to deliver excellent service and strong risk-adjusted total returns, closely aligned with the objectives of our clients.

I would like to

Only to be used for sending genuine email enquiries to the Contributor. Livewire Markets Pty Ltd reserves its right to take any legal or other appropriate action in relation to misuse of this service.

Personal Information Collection Statement
Your personal information will be passed to the Contributor and/or its authorised service provider to assist the Contributor to contact you about your investment enquiry. They are required not to use your information for any other purpose. Our privacy policy explains how we store personal information and how you may access, correct or complain about the handling of personal information.

Comments

Sign In or Join Free to comment