Updater: A moving small cap story

What if your business had a critical ‘churn event’? That is, a period in time when a large number of your existing customers switched from your product or service to a competitor’s. Rather than advertising continuously in an attempt to prevent churn; what if there was a product that enabled your business to know which of your customers was approaching a churn event in the coming weeks? Further, what if this product allowed your business to contact that existing customer prior to the churn event to make an offer to them that would prevent churn… This is exactly what Updater Inc (UPD) does. Via a user friendly web application Updater helps people move home and in doing so captures time sensitive and therefore extremely valuable data that they can on-sell to businesses to help them reduce churn. Updater is now servicing ~85,000 moves per month, and in this report we look at this significant opportunity in more detail, and discuss potential applications for the tech being trialled by one of the largest US insurance companies.


Matthew Langsford
Portfolio Manager
Terra Capital

Founded in 2010, Terra Capital is an Australian based specialist investment manager for sophisticated, wholesale and institutional clients. Based in Sydney, the firm has established itself as one of the best performing boutique Fund managers in...

I would like to

Only to be used for sending genuine email enquiries to the Contributor. Livewire Markets Pty Ltd reserves its right to take any legal or other appropriate action in relation to misuse of this service.

Personal Information Collection Statement
Your personal information will be passed to the Contributor and/or its authorised service provider to assist the Contributor to contact you about your investment enquiry. They are required not to use your information for any other purpose. Our privacy policy explains how we store personal information and how you may access, correct or complain about the handling of personal information.

Comments

Sign In or Join Free to comment