Imagine a quiet evening at home, watching TV, when one of those annoying blocks of TV commercials interrupts your favourite flick, as they always do. This time, however, something seems very different....rather than being bombarded with ads that seem to have as much relevance to you as beach wear has to space travel, you are served up advertisements that seem perfectly tailored to you specifically! Within that one block of commercials you see ads for your favourite holiday destination, car brand, smart watch and movie genre. No advertisements for diaper rash and baby food at all! Unless you are expecting, that is. The TV broadcaster seems to know exactly what your preferences are. Fiction, you say? Not for much longer if Linius Technologies (LNU) can help it.