Around 12 months ago, we highlighted Avita Medical as one company that was worth monitoring. For those unfamiliar with the business, the company produces a medical device called RECELL which produces a “suspension” of spray-on skin cells using a small sample of the patient’s own skin to help treat burn patients and skin defects. 

The primary purpose of RECELL is to initially treat patients with acute and severe burns with longer-term aspirations to penetrate other skin-related addressable markets such as wound care (trauma, ulcers) and vitiligo. 

The company has secured FDA approval in the form of a Pre-Market Approval (PMA) for use of RECELL in its primary US market and is looking to conduct trials to broaden RECELL’s label indications for new applications.

Recent share price performance

The share price has been quite a ride over the past 2 years - the stock was trading at 5 cents in May 2018 before FDA approval in September 2018 led to a fundamental re-rating of the share price. It was one of the top performers in the ASX in 2019, with the share price rising almost 8-fold despite issuing ~10% new shares to accelerate development of potential wider indication and label use. 

After peaking with the market in February 2020, the share price has been caught up in broader COVID-19 selling like many other growth companies, and is now sitting at 47 cents per share.

Avita Medical – 2 year share price history

Source: Montgomery Investment Management, Bloomberg

Notably, the recent bounce in Avita has lagged that of most commonly referred to peer PolyNovo, which may be a function of the uncertainty from Australian investors as a result of the company’s announcement to re-domicile its primary listing to the US.

Polynovo – 2-year share price history

Source: Montgomery Investment Management, Bloomberg

We view re-domiciliation as sensible and necessary given benefits of eliminating duplication of compliance-related activities and costs with potential forgone costs of ~$400k per annum. Also, it is important to note re-domiciliation is not a de-listing – the company has outlined the formation of Chess Depository Receipts (CDIs) in Avita which will ensure no disruption to trading in AVH’s Australian listing – we point to Resmed (RMD AU) as a successful example of such an arrangement.

What is the impact of COVID-19?

Like most companies, Avita is unlikely to be immune from the broader impacts of coronavirus. While the company is shielded to some degree given burns are non-elective surgeries, the company may see a reduction in burns incidents given stay at home orders in the US leads to lower levels of activity. For example, the company has indicated potential declines in the number of burn patients from zero to 20%.

There is also a re-shifting of focus of the US medical system to COVID-19 to preserve capacity for coronavirus patients.

The more obvious impact has been on AVH’s efforts to ramp up burn centre coverage and product penetration within existing accounts given movement restrictions on its sales team. This will likely slow the trajectory of sales over the near-term. The company does however appear well positioned from a supply perspective with inventory on hand in case of disruption at its manufacturing facilities in California.

There has also been an impact on the pace of enrolment of investigational studies as resources are prioritised for coronavirus patients, which will delay results from pivotal trials in soft tissue reconstruction, paediatric patrial thickness and vitiligo feasibility.

What is coronavirus’ future impact on the company?

While coronavirus in the US is undoubtedly a setback for the company, we expect these to be temporary in nature given RECELL’s unique product proposition in terms of clinically proven benefits (significantly reduced donor skin requirements). Peer-reviewed studies have also supported RECELL’s favourable cost-benefit profile for hospitals given reduced patient length of stay.

For example, our survey of US surgeons indicates that over 85% of users have noticed a somewhat or significant beneficial impact on time to healing for patients, with additional positive outcomes on patient comfort (>75%), scarring (>75%) and satisfaction (>70%). The survey helps to confirm a number of the claims by the company with regards to length of stay, fewer procedures and cost savings, while the key claim on reduction of donor skin is the basis for FDA approval.


Most of these surgeons also expect potential for expanded use of RECELL in areas such as trauma and paediatric scalds (>75%), suggesting readily addressable markets should clinical trials and effective reimbursement support these indications in future.

Key metrics we are monitoring

With RECELL commercialisation still at a relatively early stage, there are three key metrics we are monitoring:

  • Growth in procedural volumes;

  • Account numbers (new and cumulative; and

  • Certified physicians (new and cumulative).

These three metrics provide insight into the breadth and depth of adoption across burn surgeons. For example, the company has demonstrated very good progress in account penetration since commercial launch with 69 cumulative accounts compared to AVH’s initial target market of 132 high-volume Burn Centres in the US.

However, a significant pick-up in sales will require greater adoption on smaller burns (our research suggests current use is skewed towards higher degree burn patients, consistent with the most favourable cost-benefit and healing outcomes). 

Despite the COVID-19 disruptions, we expect this to be a key focus of the company and its field staff in the coming periods.

Financial metrics

Despite the more recent pull-back in the share price, traditional short-hand valuation techniques (ex-DCF) would still indicate “lofty” multiples on the company’s near-term financial metrics versus market capitalisation.

For example, the current 12-month run-rate of sales of ~$21m (ex-BARDA) would indicate >40x enterprise value to sales. The company remains loss making on an EBITDA level, as it has recently raised capital to ramp up sales initiatives, invest in R&D and expand indications over the next 12-24 months. Along with device sales and BARDA reimbursement, development activity will be funded by the aforementioned $120m equity raising from November 2019, which sees the company well capitalised over the medium term.

Our research suggests continued inroads into “taking share” off the existing standard of care (skin autografting) and clinical success on new indications (paediatrics, trauma, vitiligo etc) is expected to present an addressable market opportunity and subsequent earnings profile that has the potential for Avita to comfortably justify and exceed its current market capitalisation over time. This also excludes longer-term potential in geographic expansion.

Key to RECELL’s success will be surgeon acceptance (underpinned by clinical data), as well as a level of product reimbursement that promotes wide-scale adoption. For example, favourable outcomes on outpatient reimbursement will not only increase the addressable market, but greatly accelerates the trajectory of sales given a higher number of burns patients.  

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Siera Chuah

Avita Recell has any competitors in the market?

Joseph Kim

Hi Siera, There are numerous wound-care products but these are generally targeted towards dermal rather than epidermal care so not true competitors. Tere are a couple of competitors in burns (eg Epicell, PolarityTE) but Recell has significant benefits over competitors including cost, ease of use and clinical data. By far the biggest "competitor" to Recell is traditional skin grafting, eg Recell is the disruptor in the market.

Nachi Haran

Hi Joseph Any update on Avita since redomiciled to the US?

Joseph Kim

Hi Narchi, I believe the company has provided plenty of disclosure and should provide more colour at their financial results. Thanks