While IPO activity has simmered down in the US to some extent, it didn't stop investors from jumping on board today's GoPro IPO (GPRO)

While IPO activity has simmered down in the US to some extent, it didn't stop investors from jumping on board today's GoPro IPO (GPRO). GoPro has been one of the more widely anticipated IPOs in some time, and so far it hasn't disappointed. The company, which makes wearable sports cameras, is up over 30% on its first day of trading. GPRO is being valued at around $3 billion. GoPro's products are particularly popular with young, outdoorsy types, who often upload their exploits onto social media platforms. What's interesting about GoPro is not necessarily its hardware business (which is doing quite well), but how the company will tap into the media/advertising space. For instance, there have been over 500 million views of GoPro videos on YouTube alone. Clearly, there's excellent marketing opportunities with those kinds of numbers. (VIEW LINK)