Apple’s Simplicity Shows Confidence
John Robertson
PortfolioDirect
The elegant simplicity of the iPad is exemplified in the Apple Inc quarterly earnings report. The commentary accompanying the required balance sheet and income and cash flow statements for the March quarter (including guidance for the next quarter) was done with just 252 words. The legal disclaimer amounted to 410 words. The commentary barely exceeded the livewire word limit! There is surely a lesson here for companies. Apple was prepared to let its result stand on its merits. There was no need to explain away special factors or reconstruct earnings to offer a different perspective than what was evident in the statutory accounts. Big numbers and evident growth conveyed their own message. Long, wordy explanations might be a sign of defensiveness, undue complexity or executive insecurity.
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John Robertson is Chief Investment Strategist for PortfolioDirect a provider of resource sector investment stock ratings and portfolio strategies for mining and oil and gas investors. He has worked as a policy economist, corporate business strategist and investment market professional for over 30 years after starting his career as a Commonwealth Treasury economist in Canberra. Since being Australia's top-rated commodities analyst and chief economist at one of Australia' leading stockbroking firms, he has advised companies across the mining, consumer products, IT and biotech sectors on their equity market relations. He leads the firm's investment evaluation and security structuring activities on behalf of the Australian Small Scale Offerings Board (ASSOB), the world's first equity 'crowdfunding' investment platform. John Robertson discusses the interaction of mining and investment markets in his weekly 'From the Capital' column in Mining Journal.
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John Robertson
PortfolioDirect
John Robertson is Chief Investment Strategist for PortfolioDirect a provider of resource sector investment stock ratings and portfolio strategies for mining and oil and gas investors. He has worked as a policy economist, corporate business...
Expertise
No areas of expertise
John Robertson
PortfolioDirect
John Robertson is Chief Investment Strategist for PortfolioDirect a provider of resource sector investment stock ratings and portfolio strategies for mining and oil and gas investors. He has worked as a policy economist, corporate business...
Expertise
No areas of expertise
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