Big W's big hire

Intelligent Investor

Independent Financial Research

Woolworths (ASX:WOW) is still deciding whether to sell Big W but that hasn't stopped the company hiring a new MD. Although Woolworths (ASX:WOW) is still searching for a new CEO, that hasn't stopped it filling other key positions. Former Oroton (ASX:ORL) chief executive Sally MacDonald, considered one of the best retail minds in the country, has been announced as managing director of its struggling general merchandise division, which comprises Big W and online store Ezibuy. MacDonald has a great CV including a Harvard MBA and seven years working at the prestigious Boston Consulting Group. It was her time at Oroton, however, where she really made her mark – taking the reins in late 2006 following the company’s $9 million loss the previous year. She immediately went to work selling underperforming brands and focussing the company on its strong Oroton business and licence to sell Polo Ralph Lauren (NYSE:RL). She also launched the brand's online store at a time when many Aussie retailers were ignoring this new sales avenue.... Read full article here: (VIEW LINK)


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