China mobile shopping surpasses PC in online shopping GMV for the first time

iResearch Sept21, 2015. (VIEW LINK). The GMV of China mobile shopping exceeded that of online shopping via PC for the first time in Q2 2015 and occupied a market share of 50.8%, increasing 20% compared with the same period of the previous year. China online shopping GMV attained 872.5 billion Yuan in Q2 2015, up 39.6% from a year earlier. It can be seen that growth of mobile shopping was much higher than that of online shopping market and became a key impetus for the online shopping market’s development from this quarter.


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