Likewise, video gaming is no longer the domain of kids eating Cheetos in the basement. Elite gamers participate in huge esports events, looking to win outrageous sums of money in stadiums packed with tens of thousands of screaming fans.

“The atmosphere in that room is every bit as riveting and electrifying as an AFL game.”

So, if the most successful technology is that which is meeting basic human needs, the question follows; what needs are unmet in our modern society? She shares the example of Momo, an app which allows people to meet strangers nearby for conversations. The usefulness of such an application might not be obvious at first, until you put yourself into the mind of a migrant Chinese worker, with no pubs, churches, or social networks to make new friends.

“The basic yearning to connect is human, so they go online.”

There are many ways to play this hugely profitable thematic, and Ma outlines several of them during the presentation below.

Watch the full presentation

Learn how local Chinese companies are beginning to challenge the multi-nationals, why data is a key advantage, and hear Ma discuss one company that's staying young forever by constantly disrupting itself.

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