How your pride and prejudice could hurt your returns

Intelligent Investor

Independent Financial Research

The best investment research is independent and thorough. Unfortunately humans aren’t known for being objective. Can I tell you a dirty secret of mine? Yes? Well here it goes. All of my personal electronics are, in some way, connected to Apple (NASDAQ:AAPL). My phone is an iPhone, I have an iPad, my TV is connected to Apple TV and even the laptop I am writing this blog on is a Macbook Pro. It’s shocking isn’t it? But why do I fell the need to profess my Apple related sins? To show that in life we form all sorts of irrational biases and it comes out in our behaviour. Very rarely do we begin researching a company that we have no prior knowledge or opinions about. We’ll often have some view that has been formed, conscious or unconsciously, through our experiences, personal preferences or even based on the opinions of friends and family. The problem is that these biases can have a dangerous impact on the quality of your analysis if left to their own devices. Read full article here: (VIEW LINK)


MORE ON



Independent Financial Research

Intelligent Investor is an independent financial research service with a 14-year history of beating the market. Our value investing approach empowers Australians to make more informed decisions to build their long-term wealth. We off structural...

Expertise

No areas of expertise

I would like to

Only to be used for sending genuine email enquiries to the Contributor. Livewire Markets Pty Ltd reserves its right to take any legal or other appropriate action in relation to misuse of this service.

Personal Information Collection Statement
Your personal information will be passed to the Contributor and/or its authorised service provider to assist the Contributor to contact you about your investment enquiry. They are required not to use your information for any other purpose. Our privacy policy explains how we store personal information and how you may access, correct or complain about the handling of personal information.