In new media you are the content
Decisive Asset Management
There is a lot of disruption happening in the media world. Netflix has revolutionized the way we watch TV but another company is having a massive impact on media and that's Facebook. Facebook is new media it's a brilliant business model that doesn’t pay for shows you produce the content. It's like having your own reality TV show. According to Nielsen the average Australian spends 1.7 hours a day on Facebook. 1 in 5 minutes of time spent on apps is on Facebook and Instagram. Facebook doesn’t pay you any money for your posts. They actually make money from your content by placing advertising within your posts. On average ads are shown once in every 20 posts or a 5% rate. In the past 12 months global average revenue per user was $10.47 (see below.) Australia is not broken out but you would think we would be near the US average of $34 per user. You can figure out your worth to Facebook by downloading AVG's privacy fix tool. Click through here to see the rest of the blog (VIEW LINK)
Jason has a background in investment management, accounting and online retail. Together these three perspectives give Jason a unique view on investment trends in global markets.
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