Interesting read on the profitability (or not) of emerging e-commerce businesses

James Marlay

Livewire Markets

Interesting read on the profitability (or not) of emerging e-commerce businesses. The recent job cuts at The Iconic highlight the competitive nature and price that new entrants need to pay to acquire market share. This article hints at similarities in today's market to the tech wreck of the early 2000's and whether the prices being paid for online eyeballs/customers are over the top. (VIEW LINK)


James Marlay
Co Founder
Livewire Markets

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