LatAm Autos (ASX:LAA) - positioned to be the Carsales.com of Latin America

LatAm Autos (ASX:LAA) - positioned to be the Carsales.com of Latin America? LatAm owns a portfolio of automotive websites in Argentina, Mexico, Bolivia, Ecuador, Peru and Panama, and is the region's market leader in terms of aggregate listings and visitors to the sites. Servicing a population base of >220m, LatAm is positioned as the dominant player in a A$700m automotive advertising market that is growing at more than 10% per annum. LatAm is a clear beneficiary of the shift to digital advertising, increasing internet penetration, and the fast-growing middle classes. History illustrates the strategic value in being a well-funded, leading portal-provider in large emerging markets. The company reports a strong executive management team and reputable board of directors that is likely to ensure success in the long term. Canaccord Genuity (Australia) Limited was a Joint Lead Manager to the Initial Public Offering of LatAm Autos Limited at an issue price of $0.30 to raise a total of $18 million in December 2014.